SAYING A LOT WITH A LITTLE: POWERFUL CLASSIFIED ADS
Author: Meredith Pond
Classified ads are perhaps the most popular form of small-business advertising available today. The reasons are many, and range from cost, to simplicity, to effectiveness when seen by the right kind of audience. How you use your classified ad is up to you, but no matter your business or your goal, one fact remains: if they're going to say what needs to be said and get the results you need in such a small space they must be written well.
First, make sure your ad grabs the attention of your readers with a good headline. Asking a question works well (HOW WOULD YOU LIKE TO EARN $60K PER YEAR, PART-TIME?), as does telling people what the result of taking advantage of your offer will be (SAVE HUND...
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