SALES NEED A BOOST? TRY REVIVING "COLD" CUSTOMERS
Author: Meredith Pond
Did your high-school history teacher ever explain to you the importance of taking and keeping class notes? If you followed this advice, you were likely glad you did when mid-terms came along. If you didn't take notes, you probably suffered the consequences.
Well, the same rule applies in the business world. If you take and keep notes on customer inquiries and orders, they'll be available for you to use when you need them. If you don't, you'll probably have a lot more trouble drumming up entirely new business.
Think for a minute about how you communicate with your customers. If it's primarily by phone, have a big notepad nearby to take down names, dates, phone numbers, email addresses, q...
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